DVD Rental UK is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to the DVD Rental UK Web site and governs data collection and usage. By using the DVD Rental UK website, you consent to the data practices described in this statement.

Collection of your Personal Information

DVD Rental UK collects personally identifiable information, such as your e-mail address, name, home or work address or telephone number. DVD Rental UK also collects anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favorites.

There is also information about your computer hardware and software that is automatically collected by DVD Rental UK. This information can include: your IP address, browser type, domain names, access times and referring Web site addresses. This information is used by DVD Rental UK for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the DVD Rental UK Web site.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through DVD Rental UK public message boards, this information may be collected and used by others. Note: DVD Rental UK does not read any of your private online communications.

DVD Rental UK encourages you to review the privacy statements of Web sites you choose to link to from DVD Rental UK so that you can understand how those Web sites collect, use and share your information. DVD Rental UK is not responsible for the privacy statements or other content on Web sites outside of the DVD Rental UK and DVD Rental UK family of Web sites.

Use of your Personal Information

DVD Rental UK collects and uses your personal information to operate the DVD Rental UK Web site and deliver the services you have requested. DVD Rental UK also uses your personally identifiable information to inform you of other products or services available from DVD Rental UK and its affiliates. DVD Rental UK may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

DVD Rental UK does not sell, rent or lease its customer lists to third parties. DVD Rental UK may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. In addition, DVD Rental UK may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to DVD Rental UK, and they are required to maintain the confidentiality of your information.

DVD Rental UK does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.

DVD Rental UK keeps track of the Web sites and pages our customers visit within DVD Rental UK, in order to determine what DVD Rental UK services are the most popular. This data is used to deliver customized content and advertising within DVD Rental UK to customers whose behavior indicates that they are interested in a particular subject area.

DVD Rental UK Web sites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on DVD Rental UK or the site; (b) protect and defend the rights or property of DVD Rental UK; and, (c) act under exigent circumstances to protect the personal safety of users of DVD Rental UK, or the public.

Use of Cookies

The DVD Rental UK Web site use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize DVD Rental UK pages, or register with DVD Rental UK site or services, a cookie helps DVD Rental UK to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same DVD Rental UK Web site, the information you previously provided can be retrieved, so you can easily use the DVD Rental UK features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the DVD Rental UK services or Web sites you visit.

Security of your Personal Information

DVD Rental UK secures your personal information from unauthorized access, use or disclosure. DVD Rental UK secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When personal information (such as a credit card number) is transmitted to other Web sites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

Changes to this Statement

DVD Rental UK will occasionally update this Statement of Privacy to reflect company and customer feedback. DVD Rental UK encourages you to periodically review this Statement to be informed of how DVD Rental UK is protecting your information.

Contact Information

DVD Rental UK welcomes your comments regarding this Statement of Privacy. If you believe that DVD Rental UK has not adhered to this Statement, please contact DVD Rental UK at David.smith@guerillalondon.co.uk. We will use commercially reasonable efforts to promptly determine and remedy the problem.